planetfair GmbH + Co. KG and Trade and Fairs East Africa Ltd. cooperate on several trade exhibitions in East Africa. Third Trade Expo: AGRIFOODTEC East Africa; 3rd – 5th September 2014, Nairobi

The successful joint venture goes on with the next international trade show on agriculture, food, food processing and food packaging called AGRIFOODTEC East Africa 2014. In cooperation with the Kenyan government and the Ministry for East African Community (EAC), the exhibition will take place from 3rd – 5th September 2014 in Nairobi, Kenya. This international trade exhibition will be a great chance for international partners to benefit from the huge agriculture, food and food processing business including packaging in East- and Central Africa.

Hamburg (Germany); Nairobi (Kenya) – 26th April, 2013

planetfair GmbH + Co. KG and Trade and Fairs East Africa Ltd. (TFEA) signed an exhibition cooperation agreement to develop international exhibitions in the East and Central African market. The cooperation brings together the expertise and know-how of both partners in the international exhibition industry as well as the great partnership with governments in the region. After having started with the first cooperation on security and protection technology followed by construction and infrastructure exhibition, it is proud to pronounce the third of various international trade exhibitions. “AGRICULTURE is a crucial industry within most African countries. Especially East- and Central African countries are very successful in this business. What they need today is the entire value chain incl. food processing. AGRIFOODTEC East Africa is the perfect platform to bring together international offer and demand with this region. We are thankful for the great cooperation with East African Community and East African Member States incl. their associations.”, says Skander Negasi, CEO of TFEA Ltd., “With the existing network and the professional organization, the partners will deliver a perfect complement to the existing trade fair portfolio. Nairobi is the hub for this business in the East and Central African region.“

“There is a significant interest for international companies serving the agriculture and food sector to find new markets for future business. After being engaged in Asia, the Middle East and South America, Africa and East Africa in particular will be the next success story for them. This is the right time as economic growth is stable since a couple of years now, political environment creates more trust in trade. In addition population is young, growing, highly educated and motivated to generate progress” says Ingo Klöver, CEO of planetfair GmbH + Co. KG. “The success of AGRIFOODTEC East Africa is guaranteed due to the great partnership and linkage to the East and Central African governments and associations. The objective is to ensure the solutions we bring are relevant for the entire region”, Klöver adds. “We had already a great start in this market through our cooperation with TFEA. This new agreement is a great example of effective global partnership on a high level capable of developing services and furthering the East and Central African agriculture and food industry”, emphasizes Klöver.


About planetfair GmbH + Co. KG:

planetfair is an international exhibition organizer based in Hamburg, Germany, with more than 20 trade fairs annually and a subsidiary in Dubai, UAE. Besides East Africa planetfair runs exhibitions in the Middle East, North Africa, Eastern Europe and Germany. Among its clients are governmental institutions, chambers, associations and export promotion companies from most European countries

About Trade and Fairs East Africa Ltd.:

Trade and Fairs East Africa Ltd. (TFEA) is a Nairobi based professional consulting & trade event organizing agency with regional African offices and partnerships. TFEA consults and supports African, US and European governmental institutions regarding international trade events and matchmaking within East and Central Africa. It has excellent contacts to East and Central African governments and associations of several segments. Trade and Fairs East Africa Ltd. is a regional branch of Trade and Fairs Consulting GmbH (Germany).

About Food Market

In the EAC region the food production, processing and preparation sector remains a key sector in the economies of the member states. It is estimated that between 70% to 80% of the labour force of the EAC is involved in the food sector in one way or another. Between 24% and 48% of the GDP of the member countries, is attributed to the agriculture sector. These figures may be an under-estimate because they often do not take into account of livestock, fisheries and other food supply systems.

The 2009 Economic Report on Africa (ERA, 2009)1, explicitly recognized the potential regional agricultural value chains supported by agribusiness and agro-processing as a basis for linking especially the smallholder producers to markets for food and other agricultural products. Therefore, the East African Common Market (EACM) provides the best opportunity for building such value chains, because it provides a framework for exploiting economies of scale in the production and supply of food.

The region is looking for international partners of agriculture, food, food processing & packaging!

1 Economic Report on Africa 2009: Developing Agriculture through Regionally Integrated Value Chains, United Nations Economic Commission for Africa, Addis Ababa, 2009.

More information on


Kenyatta International Conference Center
(KICC), Nairobi, KENYA




planetfair GmbH + Co. KG

Jarrestrasse 42

DE-22303 Hamburg


Trade and Fairs East Africa Ltd.

P.O. Box 25958 - 00100

Nairobi / Kenya


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